Oscar Grand Stores Website
Oscar Grand Stores Website
Oscar Grand Stores Website
Shopping With Oscar Grand Stores
Shopping With Oscar Grand Stores
Shopping With Oscar Grand Stores
Oscar is a retail website for a major Egyptian chain, enabling users to browse products, explore promotions, and plan shopping online. The platform presents categories, offers, and store information through a clear, well structured web experience that supports fast discovery, informed decisions, and confidence while preparing in store purchases online.
Oscar is a retail website for a major Egyptian chain, enabling users to browse products, explore promotions, and plan shopping online. The platform presents categories, offers, and store information through a clear, well structured web experience that supports fast discovery, informed decisions, and confidence while preparing in store purchases online.
website
WWW.Oscar .com
WWW.Oscar .com
Category
Community
Community
Location
Egypt
Egypt
Year:
2024
Client:
Oscar
Project Overview
Project Overview
Oscar was designed to support customers of a large retail chain in Egypt by offering a clear and reliable online browsing experience. The website allows users to explore a wide range of products, review promotions, and understand store offerings before visiting physical locations. The project focused on organizing large product catalogs, highlighting offers effectively, and maintaining clarity across pages. Emphasis was placed on usability, trust, and consistency to help users plan their shopping efficiently. My role involved shaping the site structure, navigation patterns, and interface hierarchy to ensure a smooth and dependable web experience.
Oscar was designed to support customers of a large retail chain in Egypt by offering a clear and reliable online browsing experience. The website allows users to explore a wide range of products, review promotions, and understand store offerings before visiting physical locations. The project focused on organizing large product catalogs, highlighting offers effectively, and maintaining clarity across pages. Emphasis was placed on usability, trust, and consistency to help users plan their shopping efficiently. My role involved shaping the site structure, navigation patterns, and interface hierarchy to ensure a smooth and dependable web experience.
Our Approach
Our Approach
Our approach began with understanding how users interact with large retail websites when planning purchases rather than completing full online orders. We analyzed browsing behavior, category navigation patterns, and how users search for promotions. Based on these insights, we designed a structured information architecture that prioritizes clarity and speed. Clean layouts, predictable navigation, and prominent promotional sections were key design decisions. Iterative wireframing and usability testing helped refine category pages and product listings. My responsibilities included defining UX flows, layout systems, and ensuring the website supports effortless exploration and planning.
Our approach began with understanding how users interact with large retail websites when planning purchases rather than completing full online orders. We analyzed browsing behavior, category navigation patterns, and how users search for promotions. Based on these insights, we designed a structured information architecture that prioritizes clarity and speed. Clean layouts, predictable navigation, and prominent promotional sections were key design decisions. Iterative wireframing and usability testing helped refine category pages and product listings. My responsibilities included defining UX flows, layout systems, and ensuring the website supports effortless exploration and planning.
Key Challenges & Solutions
Key Challenges & Solutions
A major challenge was presenting a large and diverse product range without overwhelming users. We addressed this by creating clear category hierarchies, effective filters, and scannable product listings. Another challenge involved highlighting promotions without disrupting navigation or trust. This was solved through dedicated offer sections and consistent visual treatment. Maintaining performance and clarity on a content-heavy website was also critical, influencing layout simplicity and component reuse. These solutions resulted in a balanced experience that supports fast browsing while keeping information accessible and trustworthy.
A major challenge was presenting a large and diverse product range without overwhelming users. We addressed this by creating clear category hierarchies, effective filters, and scannable product listings. Another challenge involved highlighting promotions without disrupting navigation or trust. This was solved through dedicated offer sections and consistent visual treatment. Maintaining performance and clarity on a content-heavy website was also critical, influencing layout simplicity and component reuse. These solutions resulted in a balanced experience that supports fast browsing while keeping information accessible and trustworthy.
Target Users & Use Cases
Target Users & Use Cases
Oscar serves everyday shoppers, families, and individuals who prefer planning their retail shopping online before visiting stores. Core use cases include browsing product categories, checking current promotions, comparing items, and accessing store information such as locations and offerings. Additional scenarios involve preparing shopping lists, staying informed about discounts, and exploring new products. The website is designed for users with varying technical comfort levels, offering a familiar and efficient browsing experience that supports confident shopping decisions in a large-scale retail environment.
Oscar serves everyday shoppers, families, and individuals who prefer planning their retail shopping online before visiting stores. Core use cases include browsing product categories, checking current promotions, comparing items, and accessing store information such as locations and offerings. Additional scenarios involve preparing shopping lists, staying informed about discounts, and exploring new products. The website is designed for users with varying technical comfort levels, offering a familiar and efficient browsing experience that supports confident shopping decisions in a large-scale retail environment.
Screens From Project
Screens From Project
Screens From Project
We turn bold ideas into working technology.
With full control over design, development, and deployment, we deliver solutions that perform in the real world and scale with purpose.
We turn bold ideas into working technology.
With full control over design, development, and deployment, we deliver solutions that perform in the real world and scale with purpose.
We turn bold ideas into working technology.
With full control over design, development, and deployment, we deliver solutions that perform in the real world and scale with purpose.